موقع المستشار محمود التايه

It is known that Newyork, London or Hongkong are the worlds trading centers and not Yemen or Beirut! But the fact is those two cities inspired me to discover trading and marketing techniques through the game of time and place.

Beirut for me represents the gate for west which I have and still living it in Canada and North America.

However Yemen represents the gate of the East which I have never visited before till now! But I can tell from my visit to Yemen that I have found the importance of difference in place.. and even in time. I was totally astonished by the center of Sana'a, people there are still living their old ancient traditions in their homes and markets, and those are the people of Bab alyemen (Yemen's Gate) in Souk Almalh (Salt Market). The place there is so wonderful, I have never seen before such a beautiful and exciting place even so simple. Moreover, the time they are still living is wonderful too.

It is the same for the Eastern when he comes to Newyork, he will be fascinated by the place and all the excitement.. as well as the time that going on a faster pace and the changes of every minute.

Mastering the game of place and time has been and still a primary method in order to master marketing in every place and time. By mastering this game in its simplicity you will see the world of business forming in front of your eyes and so the trading and as a result you will be welcoming the flow of money.

In order to be good at the game of place and time, you have to have these three:

1- The courage to travel and transport the difference

2- Think in more than one place that have full o partial difference

3- The right time

First: The courage to travel and transport the difference

A lot of people understand the importance of place but few have the courage to:

A- Take the expenses of travelling between two places

B- Transport the difference from one place to another

With lack of courage or being convinced with what we are, we find some group of people look at the world of business in monotonous understanding where they are just acting like everyone else going on the same routines and staying their same place and time as described in the table below.

The courage border prevents many of people starting their own business and of promoting to it and to their selves too.

Second: Think in more than one place that have full of partial difference

It is down in my notebook my meeting with the elite trainers from Vancouver / Canada, when Janet proposed the problem the companies of the city prefer trainers from outside the city rather than trainers residing in Vancouver. On the other hand we see cities of USA and Canada prefers trainers from Vancouver than their trainers!!! The point here is not that some trainers are qualified much more than others, no, it is theory of place which takes place here in marketing the far away rather the nearer one!

The idea of Place changing is so clear and simple, however we sometimes don't use secrets of a place by applying them on other place to add an extra value. What exists in the West is something the East has never heard of it before and that is what creates up the factor of astonishing and exciting .. which are the factors of marketing. On the other hand there are things in the Middle East which the west has never seen or experienced but the problem is there is no astonishing nor marketing to those things! Therefore only some people master the game of marketing through the changing of place.

Mastering the game of place allows us to go out of the herb to think different than our place and time and to move to many places to create new changes for both place and time or one of them.

Time 1

Place 1 Common Thinking

Place 2 Game of Place

Third: The Right Time

And here we take about time factor and we use it effectively. These are some notes to summarize the theory of time in marketing:

- Transporting the difference after studying and analyzing one to another place at the right time is a vital issue.

- So differences might be demanded to another place but they have not to be introduced at large in the beginning, as they might face opposition and distortion. Therefore, the marketer has to choose the right dose to insert it into the other place to guarantee acceptance and safety. As if you want the others to follow you .. you have to be in front of them.. but not so far or else they will not be able to catch up with you!

- The game of time is about making use of difference in timing or seasons to create up a difference for the same place using time's differences, this is how a professional in marketing heat up the coldness of a stormy night.

Time 1 Time 2

Place 1 Common Thinking Game of Time

Monopoly is the first thing come to the mind when we mention the game of time, as tradesman intent to postpone offering goods to costumers until the prices rise.

Finally... here is the whole game of place and time where you can make use of the diagram and the change of place and time

Time 1 Time 2

Place 1 Common thinking Game of Time

Place 2 Game of Place The binary difference

Game of Place and time

From Dr. Mahmoud Altayeh

Translated by Saleh